Soft Joie

Launched in spring 2010, Soft Joie follows Joie's philosophy of casual, comfortable luxury, drawing inspiration from the main line's effortlessly chic aesthetic and the casual yet sophisticated Southern California lifestyle. Crafted using the highest quality fabrics, each piece is both easy to wear and on-trend, striking the perfect balance between comfort and style. With signature Joie favorites and sophisticated basics, this collection is sure to become a staple in every chic woman's wardrobe.                                

2 Soft Joie PRODUCTS